Katie and Gregg Rozeboom have been in the hospitality industry for 13 years. They founded the first organic, plant-based restaurant in Virginia Beach, and today their venture, Fruitive, thrives in Washington D.C. As a family, they have always prioritized healthy foods to support the growth and well-being of their five children.

Gregg’s mother was born on the banks of the Amazon River, and she often shared stories about exotic fruits and superfoods that Gregg had never known. Inspired by these experiences, he dreamed of creating a community where people could not only access superfoods and healthy foods but also receive guidance and support.

Gregg understands firsthand how challenging it can be to maintain healthy habits, a struggle he has faced personally. Plantbased.com reflects Katie and Gregg’s mission to make nutritious living accessible, enjoyable, and supported by a caring community.